Operational visibility
Control Tower for the whole chain
One dashboard brings together warehouse, transport and deliveries, with exception alerts and an ETA that adjusts as the operation runs. A fishing fleet of 23 vessels uses it in production, with satellite telemetry and fuel measured in the tank.
Each system shows its own piece, and incidents surface late
- Warehouse, transport and deliveries are checked in separate systems.
- Incidents come to light once the customer has already called.
- The delivery window you give is wide and still gets missed.
- Management reports are built by hand in Excel.
Warehouse, transport and deliveries on one dashboard
Operations dashboard
A map with every truck, delivery status, active alerts and today's indicators against the average, in real time.
An ETA that adjusts
The model learns from each delivery, by driver, by customer and by number of units, and the arrival window narrows over months of operation.
Exception alerts
Stopped truck, delay at a customer, late route or temperature out of range. Delivered by dashboard, email, WhatsApp or SMS.
Customer portal
Customers see where their delivery is, the ETA, history and documents. Daily, weekly and monthly reports are generated automatically.
Your whole fleet on one board, with the exception on top
Trips, stops and ETAs updated continuously. When something drifts from the plan, the Control Tower flags it, recalculates the route and notifies the customer.
Control TowerLive
Distribution · Morning shift
- Active trips
- 48
- Within window
- 47
- Exceptions
- 1
| Unit | Stop | ETA window | Status |
|---|---|---|---|
| U-122 | 8 of 16 | 09:05–09:15 | Delayed |
| U-104 | 5 of 14 | 08:10–08:20 | En route |
| U-117 | 3 of 11 | 08:25–08:35 | At customer |
| U-131 | 2 of 9 | 08:40–08:50 | En route |
| U-138 | Dock 4 | 10:30–10:40 | Loading |
Delay at customer: +40 min
Unit U-122 at stop 8. Remaining route recalculated and new ETA sent to the next 2 customers.
ETA window for the same delivery
Learns by driver, customer and piece count
- 01Every trip against its planUnit, stop, delivery window and status in one view, for owned, outsourced or mixed fleets.
- 02Exceptions trigger actionsThe driver reports a delay: the system recalculates the rest of the route and sends the new ETA to the customers that follow.
- 03The ETA window narrows on its ownThe engine learns by driver, customer and piece count, and the arrival window narrows over months of operation.
0 minETA window after about three months of operation, down from about 30
- 90 days To the first operation in production
A demo with your modules connected in the Control Tower
We show iWMS, iTMS, iRouter and palletizing on the same dashboard, with the alerts your operation defines.